Suzanne Noble
Transforming Ageing Narratives into Entrepreneurial Opportunities
We live in an ageing population, and in just five years, one in six people will be over 60. Yet, our society continues to prioritise younger generations.That bothers me. A lot.Since my late twenties, I have been self-employed and have launched numerous businesses, with problem-solving at the core of my mission. Now, in my sixties, I'm a multi-hyphenate, with a portfolio career.Currently, I am focused on two critical issues affecting individuals aged 50 and older: staying relevant and active in the workplace via a programme I co-founded Startup School for Seniors, delivered via social enterprise Advantages of Age and nurturing intimate relationships in later life via my podcast and social media channels Sex Advice for Seniors.I also deliver keynote speeches, appear on TV programmes and have, more generally, been called upon to provide insight about those aged 50+.If you want to talk about older people, understand what they're thinking, feeling and how to reach them - give me a shout.
As featured in
Advantages of age
My interest and enthusiasm for supporting older people emerged in the most unexpected of places: a hot tub in my back garden back in December 2016.While relaxing with a group of women aged 40-60+, we discussed why we felt creative, vibrant, sexy (some of us, at least), and generally 'on it,' despite the media's portrayal suggesting otherwise. One of the group suggested we should start a website called Advantages of Age, and, being a bit tipsy at the time, I searched for the URL on GoDaddy and purchased it that very night.Over the next three months, I began curating articles from across the web focused on what it means to be old. Shortly thereafter, my co-founder, Rose Rouse, took on the role of Editor, and our current site - now hosted on Substack - has become a rich and varied resource for anyone interested in 'ageing differently.'Since our humble beginnings, we are now a registered social enterprise and have received numerous Arts Council awards, including for our film The Death Dinner, which tours festivals and various venues across the country.Together with AofA Co-Director, Mark Elliott, we also created the award-winning programme Startup School for Seniors and hosted the fantastic Advantages of Age Awards, celebrating organisations and individuals championing 'positive ageing.'We host activities throughout the year, and our Facebook group (now nearly 5k) is a lively community of people from across the globe, sharing their thoughts and inspirational stories. You are welcome to join us there.
Startup School for Seniors
Together with my colleague Mark Elliott, I co-run Startup School for Seniors, where age and experience fuel entrepreneurial dreams! We empower individuals over 50 to transform their ideas into successful businesses.Since 2020, funded by service level contracts from local authorities and grants from trusts and foundations, we have positively impacted the lives of over 500 participants who aspire to become business owners, regardless of the size and scale of their ambitions.We are actively seeking partners and collaborators to help us reach more people globally, sharing our passion for enabling older individuals to manifest the lives they desire.If you're over 50 and have an idea you'd like to bring to life, we're here to provide the guidance and support you need to launch your business. Get in touch with us!
Sex Advice for Seniors
What started as a whim in 2022, has now become a chart-topping podcast featured on the BBC, Telegraph, Times, the Guardian and numerous media outlets. Along with my social media channels of the same name, Sex Advice for Seniors has become the go-to resource for older people seeking advice about sex, dating and intimate issues reaching hundreds of thousands.I am incredibly proud to have interviewed phenomenal guests for the show including TED talk speaker Cindy Gallup, authors Marina Gerner, Susan Bratten, Joan Price and untold experts working in the field of sexual health and wellness.I work with phenomenal brands such as Higher Nature, FirmTech Inc, OhMiBod, Rocks Off, and Lovehoney, for whom I am one of their Queen Bees. If you're interested in reaching an older audience interested in sexual health and wellness, get in touch.
Real Stories, Real Results
"Suzanne is an entrepreneurial powerhouse with a rare gift for seeing opportunities and quickly turning these ideas into action."- Nils Bucknell
"She has this extraordinary ability to tune in to the mood of the moment and forecast business trends which makes her the woman to go to if you're thinking of starting a business."- Lena Semaan
"Suzanne has an endless resource for very nifty approaches and tips, vital to start-ups, as well as hands-on experience and very useful connections in the industry sector."- Kathrin Burckhardt, Co-Founder, Cat in a Flat
"Suzanne has been very generous with advice on PR for our startup, and the advice she's given has been really powerful - practical as well as strategic. Her 'content to time' ratio is incredibly high!"- Rachel Carrell, CEO Koru Kids
"Regardless of budget or toughness of challenge, Suzanne brings 100% to each and every project. She's smart, tenacious, capable and above all, honest. She's a best in class PR person but she a lot more than that - I like to call her my "wise woman."- Floyd Hayes, Creative Director
"Suzanne Noble is the go-to person if you'd like to access someone who knows about ageing, who's actively re-imagining age in her own life and her businesses... And she can present/be on panels and much more."- Rose Rouse, Co-Founder Advantages of Age